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Synopsis
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.
Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
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Book Description
Basics Marketing: Online Marketing explores the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies that exemplify forward thinking, and that will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama’s election campaign.
From the Author
The guiding principle of this book is a belief that every kind of marketing – offline or online, new or traditional – is about ideas. At its best, marketing it is about great ideas stimulating even better ideas. My friend and former colleague, Bob Isherwood, who was worldwide creative director of the advertising agency giant Saatchi & Saatchi, liked to talk about our responsibility to create ‘world-changing creative ideas’. From a marketing perspective, it is clear that the vast potential of the web, of which we are just beginning to scratch the surface, offers the best opportunities to create ideas that will change the world.
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- PublisherAVA Publishing
- Publication date2010
- ISBN 10 2940411336
- ISBN 13 9782940411337
- BindingPaperback
- Number of pages184
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Basics Marketing 02: Online Marketing
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ISBN 13: 9782940411337
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Paperback. Condition: new. Paperback. "Basics Marketing: Online Marketing" offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. "Basics Marketing: Online Marketing" considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama's election campaign. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9782940411337
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