Basics Design 02: Layout: Second Edition - Softcover

Ambrose, Gavin; Harris, Paul

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9782940411498: Basics Design 02: Layout: Second Edition

Softcover

ISBN 10: 2940411492 ISBN 13: 9782940411498

Publisher: AVA Publishing, 2011

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Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aesthetic considerations, including the arrangement of graphic elements within a design scheme and what happens when the grid is abandoned. Essential design concepts are explored with illustrative examples taken from contemporary practice. The second edition includes considerable new and revised content from the authors, and it will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design.

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Book Description:

This is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design. It provides a guide to the effective arrangement of text and image elements within a design scheme, which enables students to learn how to create powerful forms of visual communication in both print and electronic media.

About the Author:

Gavin Ambrose is a tutor on both the Typographic and Information Design courses at the London College of Printing, UK. He has written and designed several books on branding and packaging.

Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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