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Basics Typography 02: Using Type - Softcover

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Synopsis

Basics Typography 02: Using Type is a wide ranging and practical guide to typography.

The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises.

Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.

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Book Description

Basic Typography: Using Type offers undergraduate readers a solid introduction to the subject of typography. The book provides a practical, working guide to the subject, establishing sound knowledge and good working practices of typography within a graphic design context.

Using Type contains examples of historically important work, as well as of contemporary practice and successful student work, demonstratingan empathetic understanding of the learning experience at these important stages in a student’s development.  The book is structured to allow for progressive learning and follows the paths of consideration that a designer may employ whilst working through a specific projects.

From the Back Cover

The Basics Typography series from AVA Publishing's Academia imprint offers an essential introduction to the subject of typography and the key elements that underpin it. Detailed studies of classical and contemporary work are used to support basic theories, making this an essential introduction to typography in all its forms.

The second title in the series, Using Type, offers readers at entry a practical, working guide to the subject of typography, establishing sound knowledge and practice of the subject within a graphic design context.

Using Type contains examples of historically important work, as well as that of contemporary practice. It also contain examples of successful student work, demonstrating an empathetic understanding of the learning experience at these important stages in a student’s development.The book's structure also follows the paths of consideration that a designer may employ whilst working through a specific project. 

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  • PublisherAVA Publishing
  • Publication date2011
  • ISBN 10 2940411557
  • ISBN 13 9782940411559
  • BindingPaperback
  • LanguageEnglish
  • Number of pages184
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    • 3.83 out of 5 stars
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