Items related to The Fundamentals of Creative Advertising: Second edition
Synopsis
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.
This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.
Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
"synopsis" may belong to another edition of this title.
Book Description
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the world’s most successful campaigns.
This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-do-date and highly illustrated overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
From the Back Cover
AVA Academia’s AVA Academia’s Fundamentals titles are designed to introduce visual arts students to the key elements of [discipline] and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the discipline.
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of theworld’s most successful campaigns. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-do-date and highlyillustrated overview of the industry, and to encourage a practical application of the creative ideas explored within the book."About this title" may belong to another edition of this title.
- PublisherFairchild Books
- Publication date2011
- ISBN 10 2940411565
- ISBN 13 9782940411566
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages184
- Rating
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The Fundamentals of Creative Advertising
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 2nd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP82445808
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The Fundamentals of Creative Advertising: Second Edition
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Bloomsbury Publishing PLC, Switzerland, Lausanne, 2011
ISBN 10: 2940411565
ISBN 13: 9782940411566
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005648919
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The Fundamentals of Creative Advertising: Second edition
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-037-02154
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The Fundamentals of Creative Advertising: Second edition
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Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.92. Seller Inventory # 2940411565-2-3
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The Fundamentals of Creative Advertising: Second edition
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The Fundamentals of Creative Advertising
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Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4062884
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The Fundamentals of Creative Advertising: Second Edition (Paperback or Softback)
Published by
Fairchild Books 11/21/2011, 2011
ISBN 10: 2940411565
ISBN 13: 9782940411566
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The Fundamentals of Creative Advertising: Second edition
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