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Synopsis
- An ideal core text for research modules within visual arts degrees with more than 200 vibrant colour illustrations that bring the subject to life.
- Twelve inspirational student case studies put the ideas discussed into a real-world context.
- Also includes quick and easy explanations of key concepts and chapter exercises to help students apply their new knowledge to their own graphic design work.
Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects. The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving.
This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.
"synopsis" may belong to another edition of this title.
Book Description
Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects. The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving.
This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.
About the Author
Ian Noble is a designer, design educator and writer. He is the author and co-author of a number of books on graphic design and is a regular contributor to design magazines. He has taught full-time for the last twenty years and is currently working as the Coordinator for the MA/MFA in Communication Design at Kingston University, London. He is also a visiting professor for ESAD/Escola Superior de Artes e Design in Porto, Portugal teaching on the MA Em Comunicação e Multimedia.
Dr Russell Bestley is Head of Postgraduate Graphic Design at the London College of Communication. His work has been primarily concerned with graphic design research through education and practice. His current research centres on the second generation of UK Punk and Post Punk, and on DIY approaches to graphic design.
"About this title" may belong to another edition of this title.
- PublisherAVA Publishing
- Publication date2011
- ISBN 10 2940411603
- ISBN 13 9782940411603
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages224
- Rating
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Visual Research: An Introduction to Research Methodologies in Graphic Design
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Visual Research: An Introduction to Research Methodologies in Graphic Design
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Paperback. Condition: Very Good. Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005838034
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Visual Research : An Introduction to Research Methodologies in Graphic Design
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Visual Research : An Introduction to Research Methodologies in Graphic Design
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Visual Research: An Introduction to Research Methodologies in Graphic Design
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