The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
"synopsis" may belong to another edition of this title.
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
AVA Academia Publishers, based in Switzerland, specializes in textbooks for the applied visual arts. This small volume is one in a series of 20 books in the AVA "Fundamentals" series. This second edition (1st ed., 2003) includes new examples of the principles (including their historical origins) of print and digital design. Color-coded chapters provide an imaginative layout. The book includes examples of design projects that illustrate specific concepts and terminology. Contact information for design firms, given at the end of the book, is a good source of current information for students. Each chapter concludes with two student exercises. A "Working with Ethics" section at the end of the book provides a case study that encourages readers to consider ethical issues in the work of graphic design. This up-to-date textbook is reasonably priced and would be a good reference for graphic design students. Schools with programs in graphic design would do well to consider the entire series.
Summing up: Recommended. Lower- and upper-level undergraduates, graduate students and faculty.
N.M. Lambert, University of South Carolina Upstate
(Choice 2012-02-01)
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