Basics Design 01: Format: Second Edition

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9782940411795: Basics Design 01: Format: Second Edition
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One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.

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Book Description:

AVA Academia's Basics Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.

A consideration of format is important as it represents the physical point of contact with the user, affecting how a design's printed or digital information is received. This completely revised second edition of Basics Design: Format demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. Filled with new case studies and student exercises, and richly illustrated throughout, this visually stimulating book is designed to inspire you in your own creative work.

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AVA Academia’s Basics Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject.

Format is critical to design practice as it represents the physical point of contact with the user, affecting how successfully a design’s printed or digital information is received. Basics Design: Format explores the entire range of formats available to designers today, from the traditional formats of books, magazines and posters to emerging technologies and new media. Format clearly demonstrates how a range of formats serve different purposes through a practice-led and visually stimulating exploration of the role of narrative, construction, identity, and shape and form, and explores how these affect the final design outcome.

In this completely revised second edition of Format, Gavin Ambrose and Paul Harris demonstrate how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. Filled with exciting new case studies of contemporary design practice and practical exercises designed to aid readers in their own work, this richly illustrated book is an invaluable guide to the often underused tool of format within design and visual communication.

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Book Description Fairchild Books AVA. Paperback. Condition: New. 214 pages. Dimensions: 9.0in. x 6.3in. x 1.0in.You have a concept. You are happy with the design. But have you considered the format The new Basics Design 01: Format helps designers to make the most of the opportunities presented by the space and dimension of their work. This new edition of a best-selling title is both an inspirational sourcebook and a practical guide for the modern designer who wants to move away from a purely utilitarian approach to format. Format is a tool of communication which is often underrated or underused. Your chosen format is your point of contact with the user. Can new media be exploited to use your space more creatively Does your choice of format suit your brands identity Have you considered how you would export the work across multiple mediums Format will help you answer these questions and more, leaving you refreshed and stimulated to try out new ideas for your next project. A huge selection of exemplary design work, industry interviews and activities encourages experimentation with a number of different formats. This colourful and informative book contains descriptions of folding techniques, including an example of a gatefold, special colours, die cutting, paper stocks and more, plus it concludes with a completely new chapter on on-screen, online and moving image. Be inspired by work from this range of fantastic contributors: Cartlidge Levene MadeThought Frost Design Pentagram Andy Vella FaydherbeDe Vringer why not associates Sagmeister Inc SEA Design Research Studios Studio Myerscough Hat-trick Aboud Creative North Mercy Lavernia and Cienfuegos Diseo. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9782940411795

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