Basics Typography 03: Understanding Type

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9782940411825: Basics Typography 03: Understanding Type
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Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.

If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

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Book Description:

Basics Typography: Understanding Type looks at the development of type, the characteristics and classification of different type families, and examines different types in context, in detail. This book arms the reader with the knowledge of type that is required to make the best informed design decisions.

From the Back Cover:

AVA Acdemia's Basics Typography titles are deigned to provide visual arts students with a theoretical and practical exploration of each of the key topics within the discipline of typography. Packed with examples from students and professionals and fully illustrated with clear diagrams and inpiring imagery, they offer an essential exploration of the subject.

Basics Typography: Understanding Type aims to help readers understand the elements of type in order to put this knowledge to use in design projects. The book is about looking closer at what most take for granted, and offers an illuminating insight into this key area of visual communication.

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