Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication - Softcover

Moore, Gwyneth

Softcover

ISBN 10: 2940411875 ISBN 13: 9782940411870

Publisher: Bloomsbury Visual Arts, 2012

Synopsis

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

About this title

Book Description:

Basics Fashion Management: Fashion Promotion examines what’s required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion consumer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands are engaging with customers, and embracing the growing opportunities to promote collections and brands.

 

Activities, case studies and interviews from high end to high street brands, as well as new fledgling design businesses doing it ‘their way’, help you engage fully with the subject.

From the Back Cover:

AVA Academia’s Basics Fashion Management titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of fashion management. Packed with examples from students and professionals and fully illustrated with inspiring imagery, they offer an essential exploration of the subject.

Basics Fashion Management: Fashion Promotion examines what’s required for a twenty-first century fashion brand to make its mark and stay visible in a shifting consumer landscape. As the fashion customer becomes more knowledgeable, demanding and globally engaged than ever before, this title explores ways in which brands, from high street to high end, are engaging with customers, and embracing the growing digital opportunities to promote collections and brand stories.

About this edition

• Publisher: Bloomsbury Visual Arts
• Publication date: 2012
• ISBN 10: 2940411875
• ISBN 13: 9782940411870
• Binding: Paperback
• Number of pages: 184