Synopsis
Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called “information design.” Visual Design in Action is a snapshot of Sutnar’s American period (1939-1976), and includes graphics for Carr’s Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and “design thinking” as it ever was.
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Ladislav Sutnar : Visual Design in Action
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Ladislav Sutnar (Hardcover)
Published by
Lars Muller Publishers, Baden, 2015
ISBN 10: 3037784245
ISBN 13: 9783037784242
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Hardcover. Condition: new. Hardcover. Ladislav Sutnar (9 November 1897 13 November 1976) was a graphic designer from the Czech Republic who was a pioneer of information design and information architecture. Although he is uncredited, his contributions to business organisation benefited society, which included creating a user-friendly telephone directory by implementing parenthetical area codes. He received design commissions from a variety of employers, including McGraw-Hill, IBM, and the United Nations. He also worked as art director for Sweet's Catalog Service for almost twenty years. Sutnar held many one-man exhibitions, and his work is on permanent display in MoMA. (Wikipedia) 'Visual Design in Action' is a snapshot from Sutnar's "American period" (1936-1976) and includes graphics for Carr's Department Store, Advertising for the Vera Neumann Company, the visual appearance of Addo-X and other amazing contemporary designs. Sutnar's best-known work is the redesign of the entire Sweets Catalogue Service as its art director. He is less well known for the introduction of the clip as a typographic solution for distinguishing the prefix from the rest of a phone number. 'Visual Design in Action' is a testimony to the historical relevance of modernism and a philosophical reverberation on Sutnar focus on the functional beauty of total clarity. In regard to the influence of design and "design thinking", this reprint of the 1961 first edition published in limited edition, is as relevant and to the point, as was the original 1961 publication. 378 illustrations Limited edition Homage to Ladislav Sutnar, the pioneer of information design and a reprint of his rare, significant work from 1961. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783037784242
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Ladislav Sutnar
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9783037784242
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Visual Design in Action: Principles, Purposes [Two Volume Set]
Published by
Lars Mullers Publishers, Zurich, 2015
ISBN 10: 3037784245
ISBN 13: 9783037784242
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Condition: Near Fine. Dust Jacket Condition: Near Fine. [Zurich]: Lars Muller Publishers, 2015. Facsimile Reprint. Two volumes; quartos; first volume bound in cloth with black and white pictorial dust jacket, second volume bound in black printed card wrappers, housed together in clear plastic sleeve; illus. throughout, many in color. Very light wear and dust-soil, else a Very Good to Near Fine set. Seller Inventory # 32970
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Ladislav Sutnar : Visual Design in Action
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Ladislav Sutnar: Visual Design in Action
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Ladislav Sutnar
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Hardback. Condition: New. Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was. Seller Inventory # LU-9783037784242
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Ladislav Sutnar : Visual Design in Action
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Ladislav Sutnar
Published by
Lars Muller Publishers, CH, 2015
ISBN 10: 3037784245
ISBN 13: 9783037784242
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Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Hardback. Condition: New. Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was. Seller Inventory # LU-9783037784242
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Ladislav Sutnar : Visual Design in Action
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: As New. Unread book in perfect condition. Seller Inventory # 21567788
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