Swiss designer and artist Karl Gerstner (1930–2017) had a significant influence on typography and the history and development of postwar graphic design. Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Müller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars Müller reissues the book with its original design.
Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, Designing Programmes inspires the reader to seize on the material, develop it further, and integrate it into his or her own work.
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Hardcover. Condition: new. Hardcover. Swiss designer and artist Karl Gerstner (1930-2017) had a significant influence on typography and the history and development of postwar graphic design. Designing Programmes is one of his most important and influential works. It was first published in 1964, and reissued in a new design by Lars Mueller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Now, Lars Mueller reissues the book with its original design. Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Today the book is especially topical in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture and art, Designing Programmes inspires the reader to seize on the material, develop it further, and integrate it into his or her own work. 175 illustrations A must-have for all design enthusiasts Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783037785782
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Hardback. Condition: New. Karl Gerstner's work is a milestone in the history of design. Designing Programmes is one of his most important works: in four essays, the author provides a basic introduction to his design method- ology and suggests a model for design in the early days of the computer era. The book is especially topical and exciting in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture, and art, it inspires the reader to seize on the material, develop it further, and integrate it into his or her own work. Designing Programmes was first published in 1964; in 2007 Lars Müller Publishers launched a re-designed version. This year's release of Designing Programmes corresponds with the original edition of the book, designed by Karl Gerstner. Seller Inventory # LU-9783037785782
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Hardback. Condition: New. Karl Gerstner's work is a milestone in the history of design. Designing Programmes is one of his most important works: in four essays, the author provides a basic introduction to his design method- ology and suggests a model for design in the early days of the computer era. The book is especially topical and exciting in the context of current developments in computational design. With many examples from the worlds of graphic and product design, music, architecture, and art, it inspires the reader to seize on the material, develop it further, and integrate it into his or her own work. Designing Programmes was first published in 1964; in 2007 Lars Müller Publishers launched a re-designed version. This year's release of Designing Programmes corresponds with the original edition of the book, designed by Karl Gerstner. Seller Inventory # LU-9783037785782
Quantity: Over 20 available
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