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Situative Marketingstrategien: Grundsatzstrategien für “Dogs” (Marketing-Management, 12) (German Edition) - Hardcover

Tomczak, Torsten

 
9783110122374: Situative Marketingstrategien: Grundsatzstrategien für “Dogs” (Marketing-Management, 12) (German Edition)
Hardcover
ISBN 10: 3110122375 ISBN 13: 9783110122374
Publisher: De Gruyter, 1989
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  • PublisherDe Gruyter
  • Publication date1989
  • ISBN 10 3110122375
  • ISBN 13 9783110122374
  • BindingHardcover
  • Number of pages334

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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Frontmatter -- Geleitwort -- Vorwort -- Inhaltsverzeichnis -- I. Grundlegung -- II. Strategische Marktplanung -- III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für 'Dogs' -- IV. Empirische Untersuchung -- V. Diskussion -- Literaturverzeichnis -- Anhang -- Backmatter 336 pp. Deutsch. Seller Inventory # 9783110122374

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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Frontmatter -- Geleitwort -- Vorwort -- Inhaltsverzeichnis -- I. Grundlegung -- II. Strategische Marktplanung -- III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für 'Dogs' -- IV. Empirische Untersuchung -- V. Diskussion -- Literaturverzeichnis -- Anhang -- Backmatter. Seller Inventory # 9783110122374

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