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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader) - Hardcover
Synopsis
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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About the Author
Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.
Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.
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Public Relations and Communication Management in Europe (Mouton Reader)
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Public relations and communication management in Europe : a nation by nation introduction to public relations theory and practice.
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Berlin ; New York : Mouton de Gruyter, 2004
ISBN 10: 3110176114
ISBN 13: 9783110176117
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Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Published by
Mouton de Gruyter,Berlin, 2004, 2004
ISBN 10: 3110176114
ISBN 13: 9783110176117
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Hardcover
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Hardcover. Walter De Gruyter Inc 01/31/2004. Hardback New Book from USA. Seller Inventory # man35
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Public Relations and Communication Management in Europe
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De Gruyter Mouton Mrz 2004, 2004
ISBN 10: 3110176114
ISBN 13: 9783110176117
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an 'insider' point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. 516 pp. Englisch. Seller Inventory # 9783110176117
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Public Relations and Communication Management in Europe
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Public Relations and Communication Management in Europe
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands. Dejan Vercic is Assistant Professor at the. Seller Inventory # 4453667
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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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