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Digital Business Strategy: How to Design, Build, and Future-Proof a Business in the Digital Age - Softcover

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9783111031798: Digital Business Strategy: How to Design, Build, and Future-Proof a Business in the Digital Age
  • PublisherDe Gruyter
  • Publication date2023
  • ISBN 10 3111031799
  • ISBN 13 9783111031798
  • BindingPerfect Paperback
  • LanguageEnglish
  • Edition number1
  • Number of pages413
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    • 4.60 out of 5 stars
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Paperback. Condition: new. Paperback. Shortlisted in the Start-up/Scale-up category at the Business Book Awards in partnership with Pathway Group 2024 Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era. 841041013210010510310511697108321011149732104971153211611711411010110032116104101321141171081011153211110232981171151 051101011151153211111032105116115321041019710046326810510310 511697108321161149711011510211111410997116105111110321051153 211011132108 Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783111031798

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