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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business - Softcover
Synopsis
Chapter 1: Introduction
Chapter 2: Then vs. Now: Influencer Marketing (Re-Defined)
Chapter 3: Levels of Influence: Key Characteristics of Modern-Day Influencers
Chapter 4: A Global Phenomenon: The Rise of Influencers Around the World
Chapter 5: Business to Consumer (B2C) Influencer Marketing Landscape
Chapter 6: Business to Business (B2B) Influencer Marketing Landscape
Chapter 7: Discover Influencers: Finding the Perfect Match
Chapter 8: Engage Influencers: Developing an Effective Outreach Strategy
Chapter 9: Collaborate with Influencers: Potential Paths to Take
Chapter 10: Know the Risks: The Dark Side of Influencer Collaboration
Chapter 11: Measure Success: What's the Return on Investment?
Chapter 12: Case Studies: Influencer Marketing Best Practices from Around the World
Chapter 13: What's Coming: The Future of Influencer Marketing
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