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This book written in very lucid style will give all types of readers real thrill in the arena of consumer research.The various value-added features are exhaustive research questions in consumer and industrial markets,utilization of Thurstone Scale for capturing consumer motivation,Chi-Square Test,phi-coefficient for estimation of strength of association,a new model of consumer behaviour combining B2C and B2B,proper utilization of discriminant scores for every respondent to perform correlation and regression,thorough overview of honey market and consumer behaviour etc.Teachers,Research Scholars,Students,Companies,Government at various levels,casual readers will always find some food for thought while reading this book.Happy reading.
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Author has done Ph.D.,Master of Business Administration,Bachelor and Master of Science.He is MIMA (Member of Indian Management Association). He has more than 20 Publications in reputed International Journals and more such papers and books are going to be published .His areas of interest are Marketing,Consumer Behaviour,Data Analytics etc.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2017
- ISBN 10 3330049871
- ISBN 13 9783330049871
- BindingPaperback
- Number of pages220
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Beliefs,Attitudes and Motivation that affect Marketing of Forest Honey
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book written in very lucid style will give all types of readers real thrill in the arena of consumer research.The various value-added features are exhaustive research questions in consumer and industrial markets,utilization of Thurstone Scale for capturing consumer motivation,Chi-Square Test,phi-coefficient for estimation of strength of association,a new model of consumer behaviour combining B2C and B2B,proper utilization of discriminant scores for every respondent to perform correlation and regression,thorough overview of honey market and consumer behaviour etc.Teachers,Research Scholars,Students,Companies,Government at various levels,casual readers will always find some food for thought while reading this book.Happy reading. 220 pp. Englisch. Seller Inventory # 9783330049871
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Beliefs,Attitudes and Motivation that affect Marketing of Forest Honey
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book written in very lucid style will give all types of readers real thrill in the arena of consumer research.The various value-added features are exhaustive research questions in consumer and industrial markets,utilization of Thurstone Scale for capturing consumer motivation,Chi-Square Test,phi-coefficient for estimation of strength of association,a new model of consumer behaviour combining B2C and B2B,proper utilization of discriminant scores for every respondent to perform correlation and regression,thorough overview of honey market and consumer behaviour etc.Teachers,Research Scholars,Students,Companies,Government at various levels,casual readers will always find some food for thought while reading this book.Happy reading. Seller Inventory # 9783330049871
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Beliefs,Attitudes and Motivation that affect Marketing of Forest Honey
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Pandit AbhijitAuthor has done Ph.D.,Master of Business Administration,Bachelor and Master of Science.He is MIMA (Member of Indian Management Association). He has more than 20 Publications in reputed International Journals and more s. Seller Inventory # 151234622
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Beliefs,Attitudes and Motivation that affect Marketing of Forest Honey
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Book Description Paperback. Condition: Brand New. 220 pages. 8.66x5.91x0.50 inches. In Stock. Seller Inventory # zk3330049871
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