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Synopsis
飯店業的蓬勃發展來自於企業家的踴躍投資參與，每家飯店的背後總有一位企業家的苦心經營。飯店業的創業家原來從事何種行業，爲何會選擇投入飯店業，這些創業家進入飯店業的進入策略為何，什麼因素吸引創業家持續投入擴展投資飯店事業，這些問題是本研究欲探索的問題。本研究選擇紮根理論作為研究方法，以11位飯店業創業家作為主要研究對象，並透過深度訪談與次級資料取得研究資料。 研究結果發現，創業家在進入飯店業前，多從事傳統製造業、建築業、營造業，建築業、營造業者較能掌握飯店興建硬體工程與土地取得，因此投入飯店業之進入門檻較低。其次，創業家進入飯店業的市場進入策略，將影響其經營飯店之策略，研究發現由企業轉投資之飯店事業，傾向聘請專業管理人或管理顧問公司經營。而接管家族企業、自行創業或受聘擔任經理人的創業家，傾向自己主導經營管理權，從學習中獲得管理飯店之實務經驗。本研究同時發現，創業家認為飯店業成本高、回收緩慢，是一個相當辛苦且微利的行業。但是創業家也從飯店業得到友誼、顧客與同業肯定、服務的快樂及公司形象提升、人際網絡建立，相對也促使母公司或所投資相關企業得到有形無形的助益與收穫，這些有形無形的利益也使得創業家們願意持續地耕耘飯店業，將飯店業當做一生的事業。
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About the Author
2007.05.11榮獲第六屆年度十大潛力金炬獎－十大潛力企業、經理人、商品，傑出企業管理人協會主辦。2001.05.29榮獲傑出企業領導人『金峰獎』，財團法人傑出企業管理人委員會/企業經營領導協會主辦。2002.08.12榮獲第三屆傑出中小企業家『金典獎』，二十一世紀經貿拓展協會第三屆傑出中小企業家選拔委員會主辦。2006.06.17榮獲智育總成績為全校第一名得蔡長海創辦人獎，亞洲大學。2015.10.19 促參金擘獎獲頒優等。
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- Publisher金琅学术出版社
- Publication date2017
- ISBN 10 3330822015
- ISBN 13 9783330822016
- BindingPaperback
- LanguageChinese
- Number of pages92
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -fan dian ye de peng bo fa zhan lai zi yu qi ye jia de yong yue tou zi can yu mei jia fan dian de bei hou zong you yi wei qi ye jia de ku xin jing ying fan dian ye de chuang ye jia yuan lai cong shi he zhong xing ye wei he hui xuan ze tou ru fan dian ye zhe xie chuang ye jia jin ru fan dian ye de jin ru ce lve wei he shi me yin su xi yin chuang ye jia chi xu tou ru kuo zhan tou zi fan dian shi ye zhe xie wen ti shi ben yan jiu yu tan suo de wen ti ben yan jiu xuan ze za gen li lun zuo wei yan jiu fang fa yi 11 wei fan dian ye chuang ye jia zuo wei zhu yao yan jiu dui xiang bing tou guo shen du fang tan yu ci ji zi liao qu de yan jiu zi liao yan jiu jie guo fa xian chuang ye jia zai jin ru fan dian ye qian duo cong shi chuan tong zhi zao ye jian zhu ye ying zao ye jian zhu ye ying zao ye zhe jiao neng zhang wo fan dian xing jian ying ti gong cheng yu tu di qu de yin ci tou ru fan dian ye zhi jin ru men jian jiao di qi ci chuang ye jia jin ru fan dian ye de shi chang jin ru ce lve jiang ying xiang qi jing ying fan dian zhi ce lve yan jiu fa xian you qi ye zhuan tou zi zhi fan dian shi ye qing xiang pin qing zhuan ye guan li ren huo guan li gu wen gong si jing ying er jie guan jia zu qi ye zi xing chuang ye huo shou pin dan ren jing li ren de chuang ye jia qing xiang zi ji zhu dao jing ying guan li quan cong xue xi zhong huo de guan li fan dian zhi shi wu jing yan ben yan jiu tong shi fa xian chuang ye jia ren wei fan dian ye cheng ben gao hui shou huan man shi yi ge xiang dang xin ku qie wei li de xing ye dan shi chuang ye jia ye cong fan dian ye de dao you yi gu ke yu tong ye ken ding fu wu de kuai le ji gong si xing xiang ti sheng ren ji wang luo jian li xiang dui ye cu shi mu gong si huo suo tou zi xiang guan qi ye de dao you xing wu xing de zhu yi yu shou huo zhe xie you xing wu xing de li yi ye shi de chuang ye jia men yuan yi chi xu di geng yun fan dian ye jiang fan dian ye dang zuo yi sheng de shi ye 92 pp. Chinesisch. Seller Inventory # 9783330822016
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - fan dian ye de peng bo fa zhan lai zi yu qi ye jia de yong yue tou zi can yu mei jia fan dian de bei hou zong you yi wei qi ye jia de ku xin jing ying fan dian ye de chuang ye jia yuan lai cong shi he zhong xing ye wei he hui xuan ze tou ru fan dian ye zhe xie chuang ye jia jin ru fan dian ye de jin ru ce lve wei he shi me yin su xi yin chuang ye jia chi xu tou ru kuo zhan tou zi fan dian shi ye zhe xie wen ti shi ben yan jiu yu tan suo de wen ti ben yan jiu xuan ze za gen li lun zuo wei yan jiu fang fa yi 11 wei fan dian ye chuang ye jia zuo wei zhu yao yan jiu dui xiang bing tou guo shen du fang tan yu ci ji zi liao qu de yan jiu zi liao yan jiu jie guo fa xian chuang ye jia zai jin ru fan dian ye qian duo cong shi chuan tong zhi zao ye jian zhu ye ying zao ye jian zhu ye ying zao ye zhe jiao neng zhang wo fan dian xing jian ying ti gong cheng yu tu di qu de yin ci tou ru fan dian ye zhi jin ru men jian jiao di qi ci chuang ye jia jin ru fan dian ye de shi chang jin ru ce lve jiang ying xiang qi jing ying fan dian zhi ce lve yan jiu fa xian you qi ye zhuan tou zi zhi fan dian shi ye qing xiang pin qing zhuan ye guan li ren huo guan li gu wen gong si jing ying er jie guan jia zu qi ye zi xing chuang ye huo shou pin dan ren jing li ren de chuang ye jia qing xiang zi ji zhu dao jing ying guan li quan cong xue xi zhong huo de guan li fan dian zhi shi wu jing yan ben yan jiu tong shi fa xian chuang ye jia ren wei fan dian ye cheng ben gao hui shou huan man shi yi ge xiang dang xin ku qie wei li de xing ye dan shi chuang ye jia ye cong fan dian ye de dao you yi gu ke yu tong ye ken ding fu wu de kuai le ji gong si xing xiang ti sheng ren ji wang luo jian li xiang dui ye cu shi mu gong si huo suo tou zi xiang guan qi ye de dao you xing wu xing de zhu yi yu shou huo zhe xie you xing wu xing de li yi ye shi de chuang ye jia men yuan yi chi xu di geng yun fan dian ye jiang fan dian ye dang zuo yi sheng de shi ye. Seller Inventory # 9783330822016
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Taschenbuch. Condition: Neu. Neuware -fan dian ye de peng bo fa zhan lai zi yu qi ye jia de yong yue tou zi can yu mei jia fan dian de bei hou zong you yi wei qi ye jia de ku xin jing ying fan dian ye de chuang ye jia yuan lai cong shi he zhong xing ye wei he hui xuan ze tou ru fan dian ye zhe xie chuang ye jia jin ru fan dian ye de jin ru ce lve wei he shi me yin su xi yin chuang ye jia chi xu tou ru kuo zhan tou zi fan dian shi ye zhe xie wen ti shi ben yan jiu yu tan suo de wen ti ben yan jiu xuan ze za gen li lun zuo wei yan jiu fang fa yi 11 wei fan dian ye chuang ye jia zuo wei zhu yao yan jiu dui xiang bing tou guo shen du fang tan yu ci ji zi liao qu de yan jiu zi liao yan jiu jie guo fa xian chuang ye jia zai jin ru fan dian ye qian duo cong shi chuan tong zhi zao ye jian zhu ye ying zao ye jian zhu ye ying zao ye zhe jiao neng zhang wo fan dian xing jian ying ti gong cheng yu tu di qu de yin ci tou ru fan dian ye zhi jin ru men jian jiao di qi ci chuang ye jia jin ru fan dian ye de shi chang jin ru ce lve jiang ying xiang qi jing ying fan dian zhi ce lve yan jiu fa xian you qi ye zhuan tou zi zhi fan dian shi ye qing xiang pin qing zhuan ye guan li ren huo guan li gu wen gong si jing ying er jie guan jia zu qi ye zi xing chuang ye huo shou pin dan ren jing li ren de chuang ye jia qing xiang zi ji zhu dao jing ying guan li quan cong xue xi zhong huo de guan li fan dian zhi shi wu jing yan ben yan jiu tong shi fa xian chuang ye jia ren wei fan dian ye cheng ben gao hui shou huan man shi yi ge xiang dang xin ku qie wei li de xing ye dan shi chuang ye jia ye cong fan dian ye de dao you yi gu ke yu tong ye ken ding fu wu de kuai le ji gong si xing xiang ti sheng ren ji wang luo jian li xiang dui ye cu shi mu gong si huo suo tou zi xiang guan qi ye de dao you xing wu xing de zhu yi yu shou huo zhe xie you xing wu xing de li yi ye shi de chuang ye jia men yuan yi chi xu di geng yun fan dian ye jiang fan dian ye dang zuo yi sheng de shi yeVDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 92 pp. Chinesisch. Seller Inventory # 9783330822016
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