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Synopsis
科技不斷創新，新產品上市稀鬆平常。惟若破壞式新產品的上市，卻是革自己既有產品的命，又當何以自處？本書主要論述的是新產品上市時遭遇到市場衝突之實例。本書描述Epson專業經理人帶領的噴墨印表機部門，導入新產品「連續供墨印表機」之管理歷程。保有以往的戰果，還是要面對未來的挑戰？既有市場佔有率的改變，消費者對新產品的接受，一切都充滿了不確定性。新產品的引進，引發其部門獲利模式全盤改變的衝擊。在考慮部門將來的發展和市場接受度，本文探討經理人面對兩難的經營決策。本文包含個案內容和教學指引兩部分。透過本書之論述，期使讀者了解企業如何進行破壞式創新、轉型領導、變革管理以及商業模式開發，進而可以做為日後面對類似問題的參考。
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About the Author
羅國彰(Robert Lo)台灣科技大學管理學院碩士。實體通路經營，管理專業協銷團隊，規劃購物網站，建立品牌形象館為主要職場經驗。現為公司專業經理人。
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- Publisher金琅学术出版社
- Publication date2017
- ISBN 10 3330826398
- ISBN 13 9783330826397
- BindingPaperback
- LanguageChinese
- Number of pages60
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po huai shi chuang xin zhi xin chan pin guan li Epson yin jin xiao shou lian xu gong mo yin biao ji de gu shi
Print on DemandSeller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -ke ji bu duan chuang xin xin chan pin shang shi xi song ping chang wei ruo po huai shi xin chan pin de shang shi que shi ge zi ji ji you chan pin de ming you dang he yi zi chu ben shu zhu yao lun shu de shi xin chan pin shang shi shi zao yu dao shi chang chong tu zhi shi li ben shu miao shu Epson zhuan ye jing li ren dai ling de pen mo yin biao ji bu men dao ru xin chan pin lian xu gong mo yin biao ji zhi guan li li cheng bao you yi wang de zhan guo huan shi yao mian dui wei lai de tiao zhan ji you shi chang zhan you lv de gai bian xiao fei zhe dui xin chan pin de jie shou yi qie du chong man le bu que ding xing xin chan pin de yin jin yin fa qi bu men huo li mo shi quan pan gai bian de chong ji zai kao lv bu men jiang lai de fa zhan he shi chang jie shou du ben wen tan tao jing li ren mian dui liang nan de jing ying jue ce ben wen bao han ge an nei rong he jiao xue zhi yin liang bu fen tou guo ben shu zhi lun shu qi shi du zhe le jie qi ye ru he jin xing po huai shi chuang xin zhuan xing ling dao bian ge guan li yi ji shang ye mo shi kai fa jin er ke yi zuo wei ri hou mian dui lei si wen ti de can kao 60 pp. Chinesisch. Seller Inventory # 9783330826397
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po huai shi chuang xin zhi xin chan pin guan li Epson yin jin xiao shou lian xu gong mo yin biao ji de gu shi
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - ke ji bu duan chuang xin xin chan pin shang shi xi song ping chang wei ruo po huai shi xin chan pin de shang shi que shi ge zi ji ji you chan pin de ming you dang he yi zi chu ben shu zhu yao lun shu de shi xin chan pin shang shi shi zao yu dao shi chang chong tu zhi shi li ben shu miao shu Epson zhuan ye jing li ren dai ling de pen mo yin biao ji bu men dao ru xin chan pin lian xu gong mo yin biao ji zhi guan li li cheng bao you yi wang de zhan guo huan shi yao mian dui wei lai de tiao zhan ji you shi chang zhan you lv de gai bian xiao fei zhe dui xin chan pin de jie shou yi qie du chong man le bu que ding xing xin chan pin de yin jin yin fa qi bu men huo li mo shi quan pan gai bian de chong ji zai kao lv bu men jiang lai de fa zhan he shi chang jie shou du ben wen tan tao jing li ren mian dui liang nan de jing ying jue ce ben wen bao han ge an nei rong he jiao xue zhi yin liang bu fen tou guo ben shu zhi lun shu qi shi du zhe le jie qi ye ru he jin xing po huai shi chuang xin zhuan xing ling dao bian ge guan li yi ji shang ye mo shi kai fa jin er ke yi zuo wei ri hou mian dui lei si wen ti de can kao. Seller Inventory # 9783330826397
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Paperback. Condition: Brand New. 60 pages. Chinese language. 8.66x5.91x0.14 inches. In Stock. Seller Inventory # 3330826398
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den Autorrnrnluo guo zhang Robert Lo tai wan ke ji da xue guan li xue yuan shuo shi shi ti tong lu jing ying guan li zhuan ye xie xiao tuan dui gui hua gou wu wang zhan jian li pin pai xing xiang guan wei zhu yao zhi chang jing ya. Seller Inventory # 509322250
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