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Synopsis
The major changes in strategy and structure in MNEs increasing levels of global integration, innovation by design, new network structures, outsourcing of major value-chain activities, E-commerce and the backlash against globalization.
This special issue includes an overview of the integration-responsiveness framework.
"synopsis" may belong to another edition of this title.
About the Author
David Brock, Senior Lecturer, Department of Business Administration, Ben-Gurion University, Beer-Sheva, Israel.
Julian Birkinshaw, Associate Professor, Strategic and International Management, London Business School, London, UK.
From the Back Cover
Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
"About this title" may belong to another edition of this title.
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Contemporary Issues in Multinational Strategy and Structure
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Management and International Review (mir Special Issue) [Paperback] Brock, David M. and Birkinshaw, Julian
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Contemporary Issues in Multinational Strategy and Structure
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Management and International Review (mir Special Issue)
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Condition: New. The major changes in strategy and structure in MNEs increasing levels of global integration, innovation by design, new network structures, outsourcing of major value-chain activities, E-commerce and the backlash against globalization. This special issue includes an overview of the integration-responsiveness framework. Editor(s): Brock, David M.; Birkinshaw, Julian. Series: Mir Special Issue. Num Pages: 154 pages, biography. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 9. Weight in Grams: 264. . 2004. Paperback. . . . . Seller Inventory # V9783409125444
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