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Standortmanagement: Methoden und Konzepte für Handels- und Dienstleistungsunternehmen (neue betriebswirtschaftliche forschung (nbf), 115) (German Edition) - Softcover

Bienert, Michael L.

 
9783409132930: Standortmanagement: Methoden und Konzepte für Handels- und Dienstleistungsunternehmen (neue betriebswirtschaftliche forschung (nbf), 115) (German Edition)
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ISBN 10: 3409132937 ISBN 13: 9783409132930
Publisher: Gabler Verlag, 1996
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Die Wahl des Standortes ist für Handels- und Dienstleistungsunternehmen ein wesentlicher Erfolgsfaktor; ein professionelles Standortmangement bietet daher bedeutende Effizienzpotentiale.Dennoch hat die Forschung diese Thematik bisher vernachlässigt. Michael Bienert zieht ein umfassendes standorttheoretisches Zwischenfazit und erarbeitet dann Grundlagen, Leitfaden und Konzept für die Lösung der zentralen Standortfragen. Hierbei bezieht sich der Ver fasser nicht nur auf die Neuplanung, sondern auch auf die laufende Überprüfung von Standorten sowie die Filialsteuerung. Ein empirisches Fallbeispiel und die langjährige Handels- und Standortanalyseerfahrung des Autors sorgen für Praxisrelevanz.

Verzeichnis: Michael L. Bienert zieht ein umfassendes standorttheoretisches Zwischenfazit und erarbeitet Grundlagen, Leitfaden und Konzept für die Lösung der zentralen Standortfragen.

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About the Author:
Dr. Michael Bienert war wissenschaftlicher Mitarbeiter/Projektleiter an der Forschungsstelle für den Handel Berlin(FfH) e.V. Er ist heute Berater im Branchenbereich Handel und Dienstleistungen bei der Diebold Deutschland GmbH, Management und Technologieberatung.

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  • PublisherGabler Verlag
  • Publication date1996
  • ISBN 10 3409132937
  • ISBN 13 9783409132930
  • BindingPaperback
  • Number of pages320

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