Items related to Analogous and Digital
Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.
"An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.
If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete."
Wilhelm Vossenkuhl
"An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.
If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete."
Wilhelm Vossenkuhl
"synopsis" may belong to another edition of this title.
About the Author:
Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design, e.g. Lufthansa, and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.
Prof. Dr. em. Wilhelm Vossenkuhl is a professor of Philosophy at Ludwig Maximilian University Munich.
Prof. Dr. em. Wilhelm Vossenkuhl is a professor of Philosophy at Ludwig Maximilian University Munich.
"About this title" may belong to another edition of this title.
- PublisherErnst & Sohn
- Publication date2015
- ISBN 10 3433031193
- ISBN 13 9783433031193
- BindingPaperback
- Edition number2
- Number of pages188
- Rating
Buy New
Learn more about this copy
US$ 47.72
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Analogous and Digital
Published by
Ernst & Sohn
(2015)
ISBN 10: 3433031193
ISBN 13: 9783433031193
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 0.65. Seller Inventory # bk3433031193xvz189zvxnew
Buy New
US$ 47.72
Convert currency
Stock Image
Analogous and Digital
Published by
Ernst & Sohn
(2015)
ISBN 10: 3433031193
ISBN 13: 9783433031193
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 0.65. Seller Inventory # 353-3433031193-new
Buy New
US$ 47.72
Convert currency
Stock Image
Analogous and Digital
Published by
Ernst & Sohn
(2015)
ISBN 10: 3433031193
ISBN 13: 9783433031193
New
paperback
Quantity: 4
Seller:
Rating
Book Description paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9783433031193-GDR
Buy New
US$ 36.32
Convert currency
Stock Image
Analogue and Digital: Writings on the Philosophy of Making
Published by
Ernst & Sohn
(2015)
ISBN 10: 3433031193
ISBN 13: 9783433031193
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Brand New. 2nd edition. 192 pages. 8.25x5.25x0.75 inches. In Stock. Seller Inventory # zk3433031193
Buy New
US$ 42.44
Convert currency
Seller Image
analogous and digital
Published by
Ernst & Sohn
(2015)
ISBN 10: 3433031193
ISBN 13: 9783433031193
New
Softcover
Quantity: 3
Seller:
Rating
Book Description Condition: New. Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fuer Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design. Seller Inventory # 18786178
Buy New
US$ 32.55
Convert currency