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Kundenzufriedenheit im Tourismus: Entstehung, Messung und Sicherung mit Beispielen aus der Hotelbranche (Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit) (German Edition) - Hardcover

Dreyer, Axel; Dehner, Christian

 
9783486273502: Kundenzufriedenheit im Tourismus: Entstehung, Messung und Sicherung mit Beispielen aus der Hotelbranche (Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit) (German Edition)
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ISBN 10: 3486273507 ISBN 13: 9783486273502
Publisher: De Gruyter Oldenbourg, 2003
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Hochaktuelle Fragestellung nicht nur in der Hotellerie: Wie entsteht und wie sichert man die Kundenzufriedenheit mit dem Ziel der nachhaltigen Kundenbindung? Das Werk beantwortet diese Frage. Aus dem Inhalt: Beherbergungsbetriebe als Dienstleistungsunternehmen. Kundenzufriedenheit. Dienstleistungsqualität. Messung von Kundenzufriedenheit und Dienstleistungsqualität. Checklisten. Beschwerdemanagement. Von der Kundenzufriedenheit zur Kundenbindung.

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  • PublisherDe Gruyter Oldenbourg
  • Publication date2003
  • ISBN 10 3486273507
  • ISBN 13 9783486273502
  • BindingHardcover
  • Number of pages200

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9783486244304: Kundenzufriedenheit im Tourismus.

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