Controlling and Berlin Balanced Scorecard Approach - Hardcover

Schmeisser, Wilhelm; Clausen, Lydia; Popp, Rebecca; Ennemann, Carsten; Drewicke, Olaf

 
9783486705652: Controlling and Berlin Balanced Scorecard Approach

Synopsis

The “Harvard Balanced Scorecard model” by Kaplan and Norton wishes to make strategies communicable and more manageable for companies across all management levels within the company. To this effect, the balanced scorecard is a qualitative controlling or performance management instrument.

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