Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM (HOTT Guide) - Hardcover

SCN Education BV,Scn Education B. V.,Scn Education Bv (EDT)

Hardcover

ISBN 10: 3528057521 ISBN 13: 9783528057527

Publisher: Springer-Verlag New York Inc, 2001

Synopsis

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

About this title

Book Description

zum Buch: The ultimate handbook on CRM
zur Reihe: HOTT-Guide - Hands On HOTT Topics

About the Author

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

Edition details

• Publisher: Springer-Verlag New York Inc
• Publication date: 2001
• Language: English
• ISBN 10: 3528057521
• ISBN 13: 9783528057527
• Binding: Hardcover
• Edition number: 1
• Number of pages: 406