„Für wen machen Sie sich schön?“ – „Für mich selbst“, lautet die Antwort heute meist. Das stimmt nicht, auch wenn viele felsenfest davon überzeugt sind. Schön machen wir uns vor allem, weil wir auf soziale Anerkennung aus sind. Dabei handelt es sich nicht um eine „Frauensache“, und mit Spaß und Lust hat es nur selten etwas zu tun. Weil rund um das Sich-schön-Machen vieles anders ist, als wir zu wissen glauben, geht es in diesem Buch auch nicht um Schönheit, sondern um “Schönheitshandeln“: ein Medium der Kommunikation, das der Inszenierung der eigenen Außenwirkung dient, das Aufmerksamkeit verschafft (oder auch vermeidet) und die eigene Identität sichert.
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Warum machen wir uns schön?
Dr. Nina Degele ist Professorin für Allgemeine Soziologie und Gender Studies an der Universität Freiburg
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