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Synopsis
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
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Book Description
Major contribution to the trans-national debate on public relations research
About the Author
Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association’s Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.
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- PublisherVS Verlag für Sozialwissenschaften
- Publication date2008
- ISBN 10 3531156020
- ISBN 13 9783531156026
- BindingHardcover
- Number of pages456
- EditorZerfaß Ansgar, Van Ruler A. A., Sriramesh Krishnamurthy
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Public Relations Research: European and International Perspectives and Innovations
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Public Relations Research: European and International Perspectives and Innovations
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ISBN 13: 9783531156026
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence. 460 pp. Englisch. Seller Inventory # 9783531156026
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Public Relations Research : European and International Perspectives and Innovations
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence. Seller Inventory # 9783531156026
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association. Seller Inventory # 4872216
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