They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestlé CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book―a combination of interviews, essays, and other works by Maucher―offers a unique exchange of ideas between three of the world’s corporate management pioneers.
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Helmut Maucher built Nestlé into the world’s largest food company. Since his retirement, he has been honorary president of Nestlé AG. Fredmund Malik is a management theorist, entrepreneur, and best-selling author. He is founder and chairman of Malik Management, the world’s leading knowledge organization for integrated management systems based on the science of cybernetics. Farsam Farschtschian is director of Deutsche Bank, where he is responsible for strategic advice to international entrepreneurs and key clients from Europe, the Middle East, and Africa.
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