Items related to Hope Is Not a Strategy: StrategyFrame®: The Smart Way...

Hope Is Not a Strategy: StrategyFrame®: The Smart Way to Make Strategy Work - Softcover

Underwood, Christian; Weigand, Jürgen

 
9783593517094: Hope Is Not a Strategy: StrategyFrame®: The Smart Way to Make Strategy Work

Synopsis

A new tool to help businesses develop strategies.

Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy. Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.
 

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About the Author

Christian Underwood is founder and senior advisor of Underwood GmbH—Strategic Focus. Real Impact. Juergen Weigand is deputy rector and prorector of academic programs at the WHU – Otto Beisheim School of Management.

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