Items related to Muse on Madison Avenue: Classical Mythology in Contemporary...
Muse on Madison Avenue: Classical Mythology in Contemporary Advertising (Studien zur klassischen Philologie) - Softcover
Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community’s myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.
"synopsis" may belong to another edition of this title.
About the Author:
The Author: Karelisa V. Hartigan (Ph.D. University of Chicago) is Professor of Classics at the University of Florida. There she founded and directed for 23 years Text & Presentation (a comparative drama conference), founded and serves as Co-Director of the Center for Greek Studies, served as Associate Director of UF Honors Program, and has won many teaching awards. She is the author of five books and numerous articles on classical topics.
"About this title" may belong to another edition of this title.
- PublisherPeter Lang GmbH, Internationaler Verlag der Wissenschaften
- Publication date2002
- ISBN 10 3631376529
- ISBN 13 9783631376522
- BindingPaperback
- Number of pages158
- Rating
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want