Leveraging Knowledge Communication for Innovation: Framework, Methods and Applications of Social Network Analysis in Research and Development ... / Publications Universitaires Européennes) - Softcover

Müller-Prothmann, Tobias

 
9783631551653: Leveraging Knowledge Communication for Innovation: Framework, Methods and Applications of Social Network Analysis in Research and Development ... / Publications Universitaires Européennes)
Softcover
ISBN 10: 3631551657 ISBN 13: 9783631551653
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2006

Synopsis

The paradigm of social network analysis (SNA) is widely recognized as a potential approach to analyze, evaluate, and influence communication processes. The author argues that SNA proves useful as a theoretical concept and as a practical tool for knowledge communication in research and development (R&D). The context of innovative knowledge generation in organizational R&D environments is introduced very broadly with reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes. Based on three case studies, methods of SNA are simplified and illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA.

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About the Author

The Author: Tobias Müller-Prothmann studied sociology and political economics at the University of Heidelberg. From 2000 to 2005, he was a research associate at the Institute for Media and Communication Studies at the Free University of Berlin. He also worked as a freelance project manager, consultant, journalist, and as a lecturer at the Institute of Electronic Business, Berlin University of the Arts. In 2005, he obtained his Dr. phil. and joined a think tank as head of department for economic growth and innovation.

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Publisher
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date
2006
Language
English
ISBN 10 
3631551657
ISBN 13 
9783631551653
Binding
Paperback
Number of pages
278

Other Popular Editions of the Same Title

9780820498898: Leveraging Knowledge Communication for Innovation: Framework, Methods And Applications of Social Network Analysis in Research and Development

Featured Edition

ISBN 10:  0820498890 ISBN 13:  9780820498898
Publisher: Peter Lang Publishing, 2007
Softcover