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Multichannel Management: A Normative Model Towards Optimality (Forschungsergebnisse der Wirtschaftsuniversität Wien) - Hardcover
Synopsis
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market.
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About the Author
The Author: Gottfried Gruber studied economics and computer science (Wirtschaftsinformatik) at the Vienna University of Technology from 1998-2003. Until 2006 he successfully completed the Center for Central European Financial Markets Program as well as a portfolio management program. From 2006 until 2009 he earned a doctor’s degree at the Vienna University of Economics and Business. During his studies he was employed at software companies, telecommunication companies, and banks.
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Multichannel Management
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market. 206 pp. Englisch. Seller Inventory # 9783631594452
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Multichannel Management
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer direc. Seller Inventory # 127500043
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Multichannel Management
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Peter Lang, Peter Lang Okt 2009, 2009
ISBN 10: 3631594453
ISBN 13: 9783631594452
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Buch. Condition: Neu. Neuware -A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market. 206 pp. Englisch. Seller Inventory # 9783631594452
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Multichannel Management : A Normative Model Towards Optimality
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market. Seller Inventory # 9783631594452
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Multichannel Management | A Normative Model Towards Optimality
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Buch. Condition: Neu. Multichannel Management | A Normative Model Towards Optimality | Gottfried Gruber | Buch | Englisch | 2009 | Peter Lang | EAN 9783631594452 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu Print on Demand. Seller Inventory # 103732708
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