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Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice (Schriften zu Marketing und Handel) - Hardcover
Synopsis
This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.
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About the Author
Toni Schmidt studied Finance and Accounting as well as Business Administration at the University of St. Gallen. He completed his doctorate at the WHU-Otto Beisheim School of Management.
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Shopper Behavior at the Point of Purchase : Drivers of In-store Decision-making and Determinants of Post-decision Satisfaction in a High-involvement Product Choice
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Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice (Schriften zu Marketing und Handel)
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Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2016
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Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice (Schriften zu Marketing und Handel)
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Shopper Behavior at the Point of Purchase : Drivers of In-store Decision-making and Determinants of Post-decision Satisfaction in a High-involvement Product Choice
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Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice (Schriften zu Marketing und Handel)
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Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2016
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Shopper Behavior at the Point of Purchase : Drivers of In-store Decision-making and Determinants of Post-decision Satisfaction in a High-involvement Product Choice
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Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2016
ISBN 10: 3631674945
ISBN 13: 9783631674949
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Shopper Behavior at the Point of Purchase
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. 138 pp. Englisch. Seller Inventory # 9783631674949
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Shopper Behavior at the Point of Purchase
Print on DemandSeller: moluna, Greven, Germany
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have l. Seller Inventory # 119768073
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Shopper Behavior at the Point of Purchase
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ISBN 10: 3631674945
ISBN 13: 9783631674949
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Buch. Condition: Neu. Neuware -This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors. 138 pp. Englisch. Seller Inventory # 9783631674949
Quantity: 2 available