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Synopsis
Es gibt in Deutschland eine große Anzahl von Organisationen, deren zentrale Aufgabe mit dem Management von Sport verbunden ist. Dazu zählen u. a. Sportvereine, Sportverbände, Profiunternehmen, kommerzielle Sportanbieter wie Fitnessstudios oder Marketingagenturen, die sich schwerpunktmäßig der Vermarktung von Sport verschrieben haben. Das gemeinsame Thema ist, die Umfeldbedingungen sowie die Durchführung von Sportangeboten und -veranstaltungen zielführend unter wirtschaftlichen Gesichtspunkten zu gestalten. In der dritten Auflage dieses Handwörterbuchs haben Fachleute aus verschiedenen Themenbereichen des Sportmanagements mehr als 80 zentrale Begriffe aufgenommen und kompakt dargestellt. Die Stichworte der ersten beiden Auflagen wurden durchgehend überarbeitet und aktualisiert. Alle Beiträge sind um eine reichhaltige Literaturliste ergänzt, so dass Studierende und Praktiker aus einschlägigen Arbeitsbereichen hier fundierte Informationen zu dem Thema und der möglichen Vertiefung erhalten.
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About the Author
Thomas Bezold, seit 2002 Professor für Sportmanagement an der Reinhold-Würth-Hochschule der Hochschule Heilbronn in Künzelsau.
Lutz Thieme, seit 2001 Professor für Sportmanagement an der Fachhochschule Koblenz/RheinAhrCampus Remagen.
Gerhard Trosien, von 2001 bis 2011 Professor für Sportmanagement an der SRH Hochschule Heidelberg.
Ronald Wadsack, seit 2000 Professor für Sportmanagement an der Ostfalia Hochschule (Campus Salzgitter).
"About this title" may belong to another edition of this title.
- PublisherPeter Lang GmbH, Internationaler Verlag der Wissenschaften
- Publication date2019
- ISBN 10 3631785186
- ISBN 13 9783631785188
- BindingHardcover
- Edition number3
- Number of pages620
- EditorBezold Thomas, Trosien Gerhard, Thieme Lutz, Wadsack Ronald
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Handwörterbuch des Sportmanagements (Blickpunkt Sportmanagement) (German Edition)
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Handwörterbuch des Sportmanagements (Blickpunkt Sportmanagement) (German Edition)
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