New Product Development Performance: Using Networks to Access Information - Softcover

Wessel, Kirk

Softcover

ISBN 10: 3639036433 ISBN 13: 9783639036435

Publisher: VDM Verlag Dr. Müller, 2008

Synopsis

This study contributes to the understanding of New Product Development (NPD) performance by demonstrating how formal interfirm collaborative relationships provide access to important information and how the structure of the formal interfirm network impacts NPD in different ways. The study also develops a dimension of networks, network diversity, and its contribution to NPD performance. In exploring how NPD performance is affected by information available between firms with formal cooperation agreements, it suggests that two aspects of the formal external information network, variety and control, have an impact on a firms NPD performance. Network theory is used to understand information variety and control during NPD. Analyzing a firms egocentric network of formal relationships provides insight about information availability. Egocentric network diversity serves as a proxy for variety of information and egocentric structural holes (connectedness) provide an understanding of information control. The study shows that each of these factors has a differing relationship with three dimensions of NPD performance: innovativeness, speed, and market performance.

About this title

About the Author

Kirk has served as an aviation squadron commanding officer in the US Navy, an executive for large companies, a partner in a consulting firm, a board chair of nonprofit organizations, and currently as an Associate Professor of Management at Westminster College. He has a BS from the US Naval Academy and an MBA and Ph.D from the University of Utah.

Edition details

• Publisher: VDM Verlag Dr. Müller
• Publication date: 2008
• Language: English
• ISBN 10: 3639036433
• ISBN 13: 9783639036435
• Binding: Paperback
• Number of pages: 100