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Synopsis
Revision with unchanged content. Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What are the values of information accuracy and information sharing respectively, given that the product categories are considered? This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we investigate the value of cooperative information sharing in a manufacturer-ecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.
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About the Author
Dr. Ruiliang Yanis an Assistant Professor of Marketing at Virginia State Univ. He received his Ph.D. in Management Science from the Univ. of Wisconsin, Milwaukee and worked in Chinese Government for several years.His publications have appeared in Marketing Letters, International Journal of E-Business Research, Journal of Prodcut and Brand Management.
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- PublisherAV Akademikerverlag
- Publication date2012
- ISBN 10 3639408063
- ISBN 13 9783639408065
- BindingPaperback
- LanguageEnglish
- Number of pages96
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Internet Retailing
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AV Akademikerverlag Mai 2012, 2012
ISBN 10: 3639408063
ISBN 13: 9783639408065
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers Specifically, is the information ac curacy valuable to e-retailers Can the information sharing effectively improve the performance of e-retailers what are the optimal pricing strategies for the e-retailer What are the values of information accuracy and information sha ring respectively, given that the product categories are considered This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we in vestigate the value of cooperative information sharing in a manufacturer-ecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce. 96 pp. Englisch. Seller Inventory # 9783639408065
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Internet Retailing : Pricing, Product and Information Strategies
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers Specifically, is the information ac curacy valuable to e-retailers Can the information sharing effectively improve the performance of e-retailers what are the optimal pricing strategies for the e-retailer What are the values of information accuracy and information sha ring respectively, given that the product categories are considered This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we in vestigate the value of cooperative information sharing in a manufacturer-ecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce. Seller Inventory # 9783639408065
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Internet Retailing
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yan RuiliangDr. Ruiliang Yanis an Assistant Professor of Marketing at Virginia State Univ. He received his Ph.D. in Management Science from the Univ. of Wisconsin, Milwaukee and worked in Chinese Government for several years.His publ. Seller Inventory # 4985027
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