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Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market: - The atomisation of the media, - The development of new communication technologies and - The change in media behaviour on the part of the customers has not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media.
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Consumers - in a state of sensory overload
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market:-The atomisation of the media,-The development of new communication technologies and-The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media. 28 pp. Englisch. Seller Inventory # 9783640109883
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market:-The atomisation of the media,-The development of new communication technologies and-The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media. Seller Inventory # 9783640109883
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Consumers - in a state of sensory overload
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GRIN Verlag, GRIN Verlag Jul 2008, 2008
ISBN 10: 3640109880
ISBN 13: 9783640109883
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market: The atomisation of the media The development of new communication technologies and The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media.Books on Demand GmbH, Überseering 33, 22297 Hamburg 28 pp. Englisch. Seller Inventory # 9783640109883
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Taschenbuch. Condition: Neu. Consumers - in a state of sensory overload | Lenz Raimund | Taschenbuch | 28 S. | Englisch | 2008 | GRIN Verlag | EAN 9783640109883 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. Seller Inventory # 101777003
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