Items related to Amazon Marketing Strategy: MBA Marketing Assignment
Synopsis
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is now the world leading internet sales platform for consumer goods. Offering books in the first place Amazon now offers products in more than 40 different product categories. Omnipresent...
- PublisherGrin Verlag
- Publication date2010
- ISBN 10 3640780698
- ISBN 13 9783640780693
- BindingPaperback
- LanguageEnglish
- Number of pages24
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Amazon Marketing Strategy: MBA Marketing Assignment
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Amazon Marketing Strategy
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazonis now the world leading internet sales platform for consumer goods.Offering books in the first place Amazon now offers products in more than40 different product categories.Omnipresent everywhere in the internet Amazon claims to be 'the world'smost customer-centric' company. Indeed Amazon is doing everything toachieve this goal through continuous service-improvement. Whenever anew service will be launched customers expectations always define thekey features.But what an internet company would Amazon be if this customer centricmission wouldn't be promoted and capitalised. Grown up with the internetand familiar with all its marketing instruments, Amazon uses everyopportunity to promote its brand and the offered services.Beside the user-experience Amazons success depends on its propagationand accessibility. Amazon manages this by sophisticated partnerprograms to grow fast and continuously. In consequence of the marketpower Amazon has, the prices for goods are more than competitive in theinternet.Since the internet still hasn't reached its maximum capacity and far noteverybody especially elder generations uses the internet for dailyshopping, Amazons growth will continue and further customer-centricservices will follow as long as the vision keeps alive. 24 pp. Englisch. Seller Inventory # 9783640780693
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Amazon Marketing Strategy : MBA Marketing Assignment
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Munich, language: English, abstract: Founded in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazonis now the world leading internet sales platform for consumer goods.Offering books in the first place Amazon now offers products in more than40 different product categories.Omnipresent everywhere in the internet Amazon claims to be 'the world'smost customer-centric' company. Indeed Amazon is doing everything toachieve this goal through continuous service-improvement. Whenever anew service will be launched customers expectations always define thekey features.But what an internet company would Amazon be if this customer centricmission wouldn't be promoted and capitalised. Grown up with the internetand familiar with all its marketing instruments, Amazon uses everyopportunity to promote its brand and the offered services.Beside the user-experience Amazons success depends on its propagationand accessibility. Amazon manages this by sophisticated partnerprograms to grow fast and continuously. In consequence of the marketpower Amazon has, the prices for goods are more than competitive in theinternet.Since the internet still hasn't reached its maximum capacity and far noteverybody especially elder generations uses the internet for dailyshopping, Amazons growth will continue and further customer-centricservices will follow as long as the vision keeps alive. Seller Inventory # 9783640780693
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Amazon Marketing Strategy | MBA Marketing Assignment
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Taschenbuch. Condition: Neu. Amazon Marketing Strategy | MBA Marketing Assignment | Manfred Damsch | Taschenbuch | 24 S. | Englisch | 2010 | GRIN Verlag | EAN 9783640780693 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 107165068
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Amazon Marketing Strategy
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