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Social CRM in the Airline Industry: Engaging the Digital Natives (7) (Internet Economics / Internetokonomie) - Softcover
Synopsis
Social media has found its way into most businesses as a tool to push sales. However, its potential to create long-term customer loyalty has not been fully exploited. In industries characterized by fierce competition, customer loyalty is key for sustainable success. How can companies attract future consumers? Born in the digital age, digital natives are powerful experts of social media and will dominate businesses. By focusing and building on insights from the aviation industry, this book develops an approach to use social media in a way that engages the digital natives in long-term customer relationship management (CRM). (Series: Internet Economics / Internetokonomie - Vol. 7)
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- PublisherLIT Verlag
- Publication date2013
- ISBN 10 3643903979
- ISBN 13 9783643903976
- BindingPaperback
- Number of pages108
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