Managing Robotics in Retail: A Service Systems Perspective (Markt- und Unternehmensentwicklung Markets and Organisations) - Softcover

Meyer, Patrick

Softcover

ISBN 10: 3658374993 ISBN 13: 9783658374990

Publisher: Springer Gabler, 2022

Synopsis

This book answers the question of how to manage service robots in brick-and-mortar dominated retail service systems to allow for key stakeholders’ adoption and to foster value co-creation. It starts by demonstrating the scientific relevance of the topic as well as deriving a set of promising research questions. After introducing service-dominant logic as a theoretical research lens and elucidating service systems along with their underlying concept of value co-creation as relevant key concepts, five studies are presented. The authorīs findings show that understanding and differentiating between consensus, shared and idiosyncratic drivers of and barriers to the adoption of service robots in retail service systems by all key stakeholders, i.e. customers, frontstage employees, and retail managers, is crucial to be able to fully cope with the complexity inherent in the adoption of service robots in service organizations. Moreover, the designed and evaluated artifact fosters a paradigm shift from a one-time technology introduction to a continuous technology management approach including iterations of experimenting, piloting, and implementing.

About this title

About the Author

Patrick Meyer graduated from Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) and Sungkyunkwan University, South Korea, with a Master of Science in Industrial Engineering. In 2021, he received his doctoral degree from FAU. Since 2022 Patrick Meyer works as a managing consultant and is an independent postdoctoral researcher at FAU.  

From the Back Cover

This book answers the question of how to manage service robots in brick-and-mortar dominated retail service systems to allow for key stakeholders’ adoption and to foster value co-creation. It starts by demonstrating the scientific relevance of the topic as well as deriving a set of promising research questions. After introducing service-dominant logic as a theoretical research lens and elucidating service systems along with their underlying concept of value co-creation as relevant key concepts, five studies are presented. The authorīs findings show that understanding and differentiating between consensus, shared and idiosyncratic drivers of and barriers to the adoption of service robots in retail service systems by all key stakeholders, i.e. customers, frontstage employees, and retail managers, is crucial to be able to fully cope with the complexity inherent in the adoption of service robots in service organizations. Moreover, the designed and evaluated artifact fosters a paradigm shift from a one-time technology introduction to a continuous technology management approach including iterations of experimenting, piloting, and implementing.

About the author 

Patrick Meyer graduated from Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) and Sungkyunkwan University, South Korea, with a Master of Science in Industrial Engineering. In 2021, he received his doctoral degree from FAU. Since 2022 Patrick Meyer works as a managing consultant and is an independent postdoctoral researcher at FAU.  

Edition details

• Publisher: Springer Gabler
• Publication date: 2022
• Language: English
• ISBN 10: 3658374993
• ISBN 13: 9783658374990
• Binding: Paperback
• Number of pages: 335