Business Development: Processes, Methods and Tools - Softcover

Kohne, Andreas

 
9783658388454: Business Development: Processes, Methods and Tools
Softcover
ISBN 10: 3658388455 ISBN 13: 9783658388454
Publisher: Springer Vieweg, 2022

Synopsis

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.

The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.

The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.


"synopsis" may belong to another edition of this title.

Publisher
Springer Vieweg
Publication date
2022
Language
English
ISBN 10 
3658388455
ISBN 13 
9783658388454
Binding
Paperback
Number of pages
180