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Synopsis
Relationship Marketing (RM) has been viewed to be critical to the success of business organizations. Nevertheless, the concept has only been gaining currency recently within the academic circle. In other words, the implementation and practices of RM in real world context has not been matured due to lack of knowledge and principles of the subject matter. In the same vein, majority of the previous studies have focused on defining constructs and presenting conceptual model of RM. Even the geographical scope of most studies conducted on RM implementation has been limited to Western and Eastern business environments while studies in the context of many African countries, particularly in Ethiopia, remain unverified. As such, the point of convergence and divergence of the practices of RM from what the theories say constitutes a central academic puzzle.This book, therefore, examines the nexus between concepts and practices of RM in hotel industry with special emphasis of Ghion Hotel,Addis Ababa Branch, Ethiopia.
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About the Author
MA: Studied Marketing Management at Addis Ababa University. He worked as an Accountant, Monitoring and Evaluation Expert at Holeta Finance and Economic Development Office. Currently, he is a Lecturer at Aksum University, Tigray, Ethiopia.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 3659224073
- ISBN 13 9783659224072
- BindingPaperback
- LanguageEnglish
- Number of pages124
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Relationship Marketing in the Hotel Industry
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LAP LAMBERT Academic Publishing Aug 2012, 2012
ISBN 10: 3659224073
ISBN 13: 9783659224072
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Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Relationship Marketing (RM) has been viewed to be critical to the success of business organizations. Nevertheless, the concept has only been gaining currency recently within the academic circle. In other words, the implementation and practices of RM in real world context has not been matured due to lack of knowledge and principles of the subject matter. In the same vein, majority of the previous studies have focused on defining constructs and presenting conceptual model of RM. Even the geographical scope of most studies conducted on RM implementation has been limited to Western and Eastern business environments while studies in the context of many African countries, particularly in Ethiopia, remain unverified. As such, the point of convergence and divergence of the practices of RM from what the theories say constitutes a central academic puzzle.This book, therefore, examines the nexus between concepts and practices of RM in hotel industry with special emphasis of Ghion Hotel,Addis Ababa Branch, Ethiopia. 124 pp. Englisch. Seller Inventory # 9783659224072
Quantity: 2 available
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Relationship Marketing in the Hotel Industry : The Nexus between Concepts and Practices
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659224073
ISBN 13: 9783659224072
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Relationship Marketing (RM) has been viewed to be critical to the success of business organizations. Nevertheless, the concept has only been gaining currency recently within the academic circle. In other words, the implementation and practices of RM in real world context has not been matured due to lack of knowledge and principles of the subject matter. In the same vein, majority of the previous studies have focused on defining constructs and presenting conceptual model of RM. Even the geographical scope of most studies conducted on RM implementation has been limited to Western and Eastern business environments while studies in the context of many African countries, particularly in Ethiopia, remain unverified. As such, the point of convergence and divergence of the practices of RM from what the theories say constitutes a central academic puzzle.This book, therefore, examines the nexus between concepts and practices of RM in hotel industry with special emphasis of Ghion Hotel,Addis Ababa Branch, Ethiopia. Seller Inventory # 9783659224072
Quantity: 1 available
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Relationship Marketing in the Hotel Industry
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659224073
ISBN 13: 9783659224072
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Assefa KidaneMA: Studied Marketing Management at Addis Ababa University. He worked as an Accountant, Monitoring and Evaluation Expert at Holeta Finance and Economic Development Office. Currently, he is a Lecturer at Aksum University,. Seller Inventory # 5141041
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Relationship Marketing in the Hotel Industry: The Nexus between Concepts and Practices
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659224073
ISBN 13: 9783659224072
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