Analysis of UK Grocery Retailers -Tesco- using competitive strategies: Porter's Five Forces Analysis and Generic Strategies Model, Bowman's Strategy Clock - Investigation into Tesco - Softcover

Koutsochera, Dimitra

Softcover

ISBN 10: 3659255076 ISBN 13: 9783659255076

Publisher: LAP LAMBERT Academic Publishing, 2012

Synopsis

Nowadays, the business environment tends to be very competitive. Consequently, competitive strategies have become necessary in order the companies to differentiate themselves from their competitors in the market. The specific project analyses and describes the key competitive strategies of grocery retailers in United Kingdom paying particular attention on the case study of Tesco. Porter's Five Forces analysis and Generic Strategies model and Bowman's Strategy clock are the competitive tools that have been used to this project.

About this title

About the Author

Ms Dimitra Koutsochera is a graduate from Business School of University of Glasgow in Scotland. She completed her Master degree in Management and her undergraduate degree in Political Sciences and Public Administration in National and Kapodistrian University of Athens.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2012
• ISBN 10: 3659255076
• ISBN 13: 9783659255076
• Binding: Paperback
• Language: English
• Number of pages: 52