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Marketing Mix for Tourism Products - Softcover

 
9783659333262: Marketing Mix for Tourism Products
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Marketing Mix is a combination of very important tools to penetrate, compete, and sustain in a competitive market either it is a product or service. There is always a discussion on the name and number of components of marketing mix. This book throws light on the importance of marketing mix. Also discusses with case studies about the name and number of components of marketing mix especially for tourism products. Finally advocates that the name and number of components of marketing mix can change according to situation and business environment. It would not be a wise decision of an entrepreneur to fix name and number of these components for all the situation and in all the stages of product life cycle.

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About the Author:
Md Anisur Rahman is a Research Scholar at the Deptt. of Commerce, Aligarh Muslim University, India. He has been awarded Junior Research Fellowship by University Grants Commission, India. He has his post graduate in Tourism Management and four years of working experience. He has published 5 research articles and writing a book on tourism marketing.

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