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Synopsis
Rural markets form an important part of the total market of India. Consumer research in rural markets gives an insight about brand preferences, attitude, perception, purchase pattern and post purchase feelings.The successful marketing strategy for rural consumers relates to the needs and wants of the target group and a clear understanding of the various forces influencing purchase decision and choice behaviour. There is a market for branded high priced models of consumer durables in the rural market.This book has theoretical as well as practical implications which are significant for the marketers and their advertising and marketing research agencies.
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About the Author
Dr. Bikramjit Singh Hundal PhD,MBA,B.Sc (Hons)Eco.is teaching Marketing & Strategic Management in the Deptt. of Commerce & Business Management for the last 28 years.His area of Research is Rural Marketing.He has published 74 research papers in National & International Journals & has supervised 115 Dissertations/Thesis including 7 Ph.D & 3 M.Phil.
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Consumer Behaviour In Rural Market
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hundal Bikramjit SinghDr. Bikramjit Singh Hundal PhD,MBA,B.Sc (Hons)Eco.is teaching Marketing & Strategic Management in the Deptt. of Commerce & Business Management for the last 28 years.His area of Research is Rural Marketing.He has. Seller Inventory # 5151092
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Consumer Behaviour In Rural Market
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Taschenbuch. Condition: Neu. Consumer Behaviour In Rural Market : A Study Of Durables | Bikramjit Singh Hundal | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783659361555 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106028357
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Rural markets form an important part of the total market of India. Consumer research in rural markets gives an insight about brand preferences, attitude, perception, purchase pattern and post purchase feelings.The successful marketing strategy for rural consumers relates to the needs and wants of the target group and a clear understanding of the various forces influencing purchase decision and choice behaviour. There is a market for branded high priced models of consumer durables in the rural market.This book has theoretical as well as practical implications which are significant for the marketers and their advertising and marketing research agencies. Seller Inventory # 9783659361555
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