Service Quality Analysis In Cellular Industry In Coimbatore City - Softcover

S., Praveena; N. Venkatesa Palanichamy, S. D. Sivakumar.

Softcover

ISBN 10: 3659369721 ISBN 13: 9783659369728

Publisher: LAP LAMBERT Academic Publishing, 2013

Synopsis

The main objective of the study is to analyze the service quality of CDMA mobile service in Coimbatore city of Tamil Nadu, India. One twenty respondents were randomly selected and they were personally interviewed. For collection of primary data from respondents (customers) separate well structured interview schedule was prepared based on the objectives of the study and pretested. Statistical tools like Percentage Analysis, Garrett’s Ranking Technique, Factor analysis, Chi-square test, Gap analysis and paired t test were used to analyze the data. The results showed that majority of the respondents switched over from other mobile services to CDMA mobile service because of good schemes, call rate, low price of mobiles, CDMA technology and tariff plan.

About this title

About the Author

I am S.Praveena, Research scholar, Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2013
• Language: English
• ISBN 10: 3659369721
• ISBN 13: 9783659369728
• Binding: Paperback
• Number of pages: 96