Items related to Imidzh kurorta Anapa: teoriya i praktika (Russian Edition)
V knige predstavlen kompleksnyy analiz problemy sozdaniya mediynogo imidzha goroda Anapa i prodvizheniya kurortnoy territorii v sredstvakh massovoy kommunikatsii. Izlozheny kontseptsii issledovaniya mediynogo diskursa goroda, rol' imidzhevykh kommunikatsiy, imidzhevykh drayverov v prodvizhenii territoriy. Soderzhanie knigi rasshiryaet informatsionnuyu i metodologicheskuyu bazu uchebnykh kursov i distsiplin, obespechivayushchikh podgotovku spetsialistov v oblasti reklamnykh kommunikatsiy, zhurnalistiki i marketinga. Kniga adresovana spetsialistam v oblasti svyazey s obshchestvennost'yu, reklamy i zhurnalistiki, prepodavatelyam vuzov, aspirantam i studentam.
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About the Author:
Tat'yana Morozova – kandidat psikhologicheskikh nauk, dotsent, chlen Professional'noy Psikhoterapevticheskoy Ligi, chlen-kor.Akademii Imidzhelogii, dotsent kafedry izdatel'skogo dela, reklamy i mediatekhnologiy KubGU,RGSU.Praktikuyushchiy konsul'tant po voprosam imidzha, reklamy i prodvizheniya.Avtor bolee 50 nauchnykh rabot.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2013
- ISBN 10 3659374024
- ISBN 13 9783659374029
- BindingPaperback
- Number of pages108
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Imidzh kurorta Anapa: teoriya i praktika (Russian Edition)
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -V knige predstavlen kompleksnyy analiz problemy sozdaniya mediynogo imidzha goroda Anapa i prodvizheniya kurortnoy territorii v sredstvakh massovoy kommunikatsii. Izlozheny kontseptsii issledovaniya mediynogo diskursa goroda, rol' imidzhevykh kommunikatsiy, imidzhevykh drayverov v prodvizhenii territoriy. Soderzhanie knigi rasshiryaet informatsionnuyu i metodologicheskuyu bazu uchebnykh kursov i distsiplin, obespechivayushchikh podgotovku spetsialistov v oblasti reklamnykh kommunikatsiy, zhurnalistiki i marketinga. Kniga adresovana spetsialistam v oblasti svyazey s obshchestvennost'yu, reklamy i zhurnalistiki, prepodavatelyam vuzov, aspirantam i studentam. 108 pp. Russisch. Seller Inventory # 9783659374029
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Imidzh kurorta Anapa : teoriq i praktika
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - V knige predstavlen kompleksnyy analiz problemy sozdaniya mediynogo imidzha goroda Anapa i prodvizheniya kurortnoy territorii v sredstvakh massovoy kommunikatsii. Izlozheny kontseptsii issledovaniya mediynogo diskursa goroda, rol' imidzhevykh kommunikatsiy, imidzhevykh drayverov v prodvizhenii territoriy. Soderzhanie knigi rasshiryaet informatsionnuyu i metodologicheskuyu bazu uchebnykh kursov i distsiplin, obespechivayushchikh podgotovku spetsialistov v oblasti reklamnykh kommunikatsiy, zhurnalistiki i marketinga. Kniga adresovana spetsialistam v oblasti svyazey s obshchestvennost'yu, reklamy i zhurnalistiki, prepodavatelyam vuzov, aspirantam i studentam. Seller Inventory # 9783659374029
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