Synopsis
The Indofil chemical company is strong in demonstration, field visit, company campaign and farmers meeting. Hence the case firm has to take necessary field promotional activities to improve their market share. The failure of other products was due to the highest influencing factor for the purchase of a Rimon followed by necessity, pest severity and then yield. Hence, it is concluded that failure of other products and the necessity to control pest severity were the main factors leading to the purchase of Rimon by the farmers. It is suggested to the case firm that they may come out with attractive packages. Since, the agricultural input market is dealers push market, trade promotion measures like schemes, gift, and tour, training and high profit margin to the dealers are to be considered. Demonstration and field work have to be intensively done to increase the awareness level among farmers. Timely delivery of pesticides had to be monitored by the firm to make the dealers loyal to the firm.
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About the Author
I have completed my doctoral programme in Agricultural Economics at Tamil Nadu Agricultural University, Coimbatore, India with Highest Ogpa. Presently working as Senior Research Fellow at Center for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University. My area of specialization is Agrl. Marketing and Development Economics.
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Impact, Scope of Rimon and Plant Protection for Rice Fallow Pulses
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ISBN 10: 3659594067
ISBN 13: 9783659594069
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Indofil chemical company is strong in demonstration, field visit, company campaign and farmers meeting. Hence the case firm has to take necessary field promotional activities to improve their market share. The failure of other products was due to the highest influencing factor for the purchase of a Rimon followed by necessity, pest severity and then yield. Hence, it is concluded that failure of other products and the necessity to control pest severity were the main factors leading to the purchase of Rimon by the farmers. It is suggested to the case firm that they may come out with attractive packages. Since, the agricultural input market is dealers push market, trade promotion measures like schemes, gift, and tour, training and high profit margin to the dealers are to be considered. Demonstration and field work have to be intensively done to increase the awareness level among farmers. Timely delivery of pesticides had to be monitored by the firm to make the dealers loyal to the firm. 72 pp. Englisch. Seller Inventory # 9783659594069
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Impact, Scope of Rimon and Plant Protection for Rice Fallow Pulses
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Gowri UmaI have completed my doctoral programme in Agricultural Economics at Tamil Nadu Agricultural University, Coimbatore, India with Highest Ogpa. Presently working as Senior Research Fellow at Center for Agricultural and Rural De. Seller Inventory # 5167335
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Impact, Scope of Rimon and Plant Protection for Rice Fallow Pulses
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LAP LAMBERT Academic Publishing Sep 2014, 2014
ISBN 10: 3659594067
ISBN 13: 9783659594069
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Indofil chemical company is strong in demonstration, field visit, company campaign and farmers meeting. Hence the case firm has to take necessary field promotional activities to improve their market share. The failure of other products was due to the highest influencing factor for the purchase of a Rimon followed by necessity, pest severity and then yield. Hence, it is concluded that failure of other products and the necessity to control pest severity were the main factors leading to the purchase of Rimon by the farmers. It is suggested to the case firm that they may come out with attractive packages. Since, the agricultural input market is dealers push market, trade promotion measures like schemes, gift, and tour, training and high profit margin to the dealers are to be considered. Demonstration and field work have to be intensively done to increase the awareness level among farmers. Timely delivery of pesticides had to be monitored by the firm to make the dealers loyal to the firm.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch. Seller Inventory # 9783659594069
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Impact, Scope of Rimon and Plant Protection for Rice Fallow Pulses
Published by
LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659594067
ISBN 13: 9783659594069
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Indofil chemical company is strong in demonstration, field visit, company campaign and farmers meeting. Hence the case firm has to take necessary field promotional activities to improve their market share. The failure of other products was due to the highest influencing factor for the purchase of a Rimon followed by necessity, pest severity and then yield. Hence, it is concluded that failure of other products and the necessity to control pest severity were the main factors leading to the purchase of Rimon by the farmers. It is suggested to the case firm that they may come out with attractive packages. Since, the agricultural input market is dealers push market, trade promotion measures like schemes, gift, and tour, training and high profit margin to the dealers are to be considered. Demonstration and field work have to be intensively done to increase the awareness level among farmers. Timely delivery of pesticides had to be monitored by the firm to make the dealers loyal to the firm. Seller Inventory # 9783659594069
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Impact, Scope of Rimon and Plant Protection for Rice Fallow Pulses
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ISBN 13: 9783659594069
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Taschenbuch. Condition: Neu. Impact, Scope of Rimon and Plant Protection for Rice Fallow Pulses | Uma Gowri | Taschenbuch | 72 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659594069 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 105053338
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