Items related to Application of Structural Equation Modeling in Marketing...
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers - Softcover
Synopsis
The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.
"synopsis" may belong to another edition of this title.
Search results for Application of Structural Equation Modeling in Marketing...
Stock Image
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
Softcover
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar3113020301193
Quantity: Over 20 available
Stock Image
Application of Structural Equation Modeling in Marketing Research A Scientific Case for Materialism and its Correlates Among Adult Consumers
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
PAP
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783659695568
Quantity: Over 20 available
Stock Image
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
Softcover
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9783659695568
Quantity: Over 20 available
Stock Image
Application of Structural Equation Modeling in Marketing Research A Scientific Case for Materialism and its Correlates Among Adult Consumers
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
PAP
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783659695568
Quantity: Over 20 available
Stock Image
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
Softcover
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9783659695568_new
Quantity: Over 20 available
Stock Image
Application of Structural Equation Modeling in Marketing Research: A Scientific Case for Materialism and its Correlates Among Adult Consumers
Published by
LAP LAMBERT Academic Publishing 2015-04-16, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
Paperback
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # 6666-IUK-9783659695568
Quantity: 10 available
Seller Image
Application of Structural Equation Modeling in Marketing Research
Published by
LAP LAMBERT Academic Publishing Apr 2015, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable. 356 pp. Englisch. Seller Inventory # 9783659695568
Quantity: 2 available
Seller Image
Application of Structural Equation Modeling in Marketing Research
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bindah Eric V.Dr. Eric V. Bindah is currently Assistant Professor at the University of Buraimi. He obtained his Ph.D in the area of Marketing, Consumer Science and M.B.A in International Business from the University of Malaya. His a. Seller Inventory # 27062847
Quantity: Over 20 available
Seller Image
Application of Structural Equation Modeling in Marketing Research
Published by
LAP LAMBERT Academic Publishing Apr 2015, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.Books on Demand GmbH, Überseering 33, 22297 Hamburg 356 pp. Englisch. Seller Inventory # 9783659695568
Quantity: 1 available
Seller Image
Application of Structural Equation Modeling in Marketing Research : A Scientific Case for Materialism and its Correlates Among Adult Consumers
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659695564
ISBN 13: 9783659695568
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable. Seller Inventory # 9783659695568
Quantity: 1 available