Synopsis
This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.
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Content Analysis of Crises Communication Messages
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LAP Lambert Academic Publishing Jun 2015, 2015
ISBN 10: 3659714488
ISBN 13: 9783659714481
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies. 64 pp. Englisch. Seller Inventory # 9783659714481
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Content Analysis of Crises Communication Messages
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LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659714488
ISBN 13: 9783659714481
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Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Abramenka ViktoryiaMrs. Abramenka earned her Master of Science degree in Communications in 2013. Now she is a full-time instructor at Fort Hays State University. She teaches undergraduate courses, such as social and global networking. Seller Inventory # 159144143
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Content Analysis of Crises Communication Messages
Published by
LAP Lambert Academic Publishing Jun 2015, 2015
ISBN 10: 3659714488
ISBN 13: 9783659714481
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations¿ press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies¿ crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch. Seller Inventory # 9783659714481
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Content Analysis of Crises Communication Messages
Published by
LAP Lambert Academic Publishing, 2015
ISBN 10: 3659714488
ISBN 13: 9783659714481
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies. Seller Inventory # 9783659714481
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Content Analysis of Crises Communication Messages
Published by
LAP Lambert Academic Publishing, 2015
ISBN 10: 3659714488
ISBN 13: 9783659714481
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Content Analysis of Crises Communication Messages | Viktoryia Abramenka | Taschenbuch | 64 S. | Englisch | 2015 | LAP Lambert Academic Publishing | EAN 9783659714481 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 104601166