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Synopsis
The company of the book Is K-Bear, LLC, whose CEO has the exclusive rights to sell and distribute eucalyptus products from FGB, Australia in the United States. The Go-To-Market Strategy consists of a number of steps: Starting with a goal setting process, employing the Weaknesses, Opportunities, Threats, and Strengths Under Planning (WOTS-UP analysis) in which Marketing Works helps determine the internal Strengths and Weakness and external Threats and Opportunities mapping them to the marketing mix; establishing competitive advantages and barriers to entry; budgeting based on estimated sales and associated costs; and then determining the likelihood of the outcome of a conservative, moderate and aggressive marketing strategy. Once the client approves the Go-To-Market Strategy, it will be implemented, thus launching K-Bear and its products in the market
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About the Author
Anthony Van Eeckhout has a MSc in International Business from Iéseg School of Management (Lille Campus). He completed a Bachelor in European Business Management in three different countries (Denmark, Belgium, UK).
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Go-To-Market Strategy using Risk-Managed Marketing
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LAP LAMBERT Academic Publishing Feb 2016, 2016
ISBN 10: 3659827037
ISBN 13: 9783659827037
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The company of the book Is K-Bear, LLC, whose CEO has the exclusive rights to sell and distribute eucalyptus products from FGB, Australia in the United States. The Go-To-Market Strategy consists of a number of steps: Starting with a goal setting process, employing the Weaknesses, Opportunities, Threats, and Strengths Under Planning (WOTS-UP analysis) in which Marketing Works helps determine the internal Strengths and Weakness and external Threats and Opportunities mapping them to the marketing mix; establishing competitive advantages and barriers to entry; budgeting based on estimated sales and associated costs; and then determining the likelihood of the outcome of a conservative, moderate and aggressive marketing strategy. Once the client approves the Go-To-Market Strategy, it will be implemented, thus launching K-Bear and its products in the market 64 pp. Englisch. Seller Inventory # 9783659827037
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Go-To-Market Strategy using Risk-Managed Marketing: A real life case study on K-Bear
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ISBN 10: 3659827037
ISBN 13: 9783659827037
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Paperback. Condition: Brand New. 64 pages. 8.66x5.91x0.15 inches. In Stock. Seller Inventory # 3659827037
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Go-To-Market Strategy using Risk-Managed Marketing
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ISBN 10: 3659827037
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Go-To-Market Strategy using Risk-Managed Marketing
Published by
LAP LAMBERT Academic Publishing Feb 2016, 2016
ISBN 10: 3659827037
ISBN 13: 9783659827037
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The company of the book Is K-Bear, LLC, whose CEO has the exclusive rights to sell and distribute eucalyptus products from FGB, Australia in the United States. The Go-To-Market Strategy consists of a number of steps: Starting with a goal setting process, employing the Weaknesses, Opportunities, Threats, and Strengths Under Planning (WOTS-UP analysis) in which Marketing Works helps determine the internal Strengths and Weakness and external Threats and Opportunities mapping them to the marketing mix; establishing competitive advantages and barriers to entry; budgeting based on estimated sales and associated costs; and then determining the likelihood of the outcome of a conservative, moderate and aggressive marketing strategy. Once the client approves the Go-To-Market Strategy, it will be implemented, thus launching K-Bear and its products in the marketVDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch. Seller Inventory # 9783659827037
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Go-To-Market Strategy using Risk-Managed Marketing : A real life case study on K-Bear
Published by
LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659827037
ISBN 13: 9783659827037
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Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The company of the book Is K-Bear, LLC, whose CEO has the exclusive rights to sell and distribute eucalyptus products from FGB, Australia in the United States. The Go-To-Market Strategy consists of a number of steps: Starting with a goal setting process, employing the Weaknesses, Opportunities, Threats, and Strengths Under Planning (WOTS-UP analysis) in which Marketing Works helps determine the internal Strengths and Weakness and external Threats and Opportunities mapping them to the marketing mix; establishing competitive advantages and barriers to entry; budgeting based on estimated sales and associated costs; and then determining the likelihood of the outcome of a conservative, moderate and aggressive marketing strategy. Once the client approves the Go-To-Market Strategy, it will be implemented, thus launching K-Bear and its products in the market. Seller Inventory # 9783659827037
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Go-To-Market Strategy using Risk-Managed Marketing | A real life case study on K-Bear
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LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659827037
ISBN 13: 9783659827037
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Taschenbuch. Condition: Neu. Go-To-Market Strategy using Risk-Managed Marketing | A real life case study on K-Bear | Anthony van Eeckhout | Taschenbuch | 64 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659827037 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 103939508
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